The motivation behind Woodland Coffee

Mar 9, 2021 | News

The concept for Woodland Coffee germinated  from a sense of personal responsibility to make our business activities less damaging to our world; our way of living in the 21st century is as such that we all partake in activities that emit carbon; we stick on the heat, jump in the car, go shopping….it’s the infrastructure we were born into.

Like many of you, I have a deep interest in the natural world and the warnings of global warming and biodiversity loss have been coming since we were very young; they were often the sad bit at the end of the nature documentation.  It would appear that now, society has really started to listen and governments are implementing policy that will curb carbon emissions.  This is fantastic! A good environment policy and implementation plan is key to success but multifaceted action from all interested parties is vital for its success; everyone has a role and every action counts.   Closing down peat burning power plants is fantastic, improving our own waste segregation at home really helps but when we put our minds to it, there are so many more ways that we can make a difference.

Like a lot of you, in Watermark, we strive to understand and lower the climate impact of our activities; we want to harm less…. but we really want to do something positive too.  A positive environmental activity that our customers can participate in.   We looked at tree planting by others (via donation) or doing it ourselves.  We made the choice to do it ourselves, so we bought a 30 acre site of 4 adjoining fields.   We believe that our approach is more transparent, tangible and ultimately more authentic.  More investment and more effort are required but ultimately more trees will be planted.

The output of Woodland coffee is that for every case of coffee purchased a tree will be planted in our woodland close to Pallasgreen in Co Limerick.  That tree will absorb approximately 1 tonne of carbon over its lifetime and enhance biodiversity attracting birdlife and providing a home for animals and insects.

What Woodland Coffee has sought to do is to create a simple correlation between your choice of coffee and linking that simple decision to tree planting in Co Limerick.  Woodland Coffee is a small choice today that delivers a lasting legacy for generations to come! Would you like to make a difference?

#Woodlandcoffee #sustainability #biodiversity #coffee